With the power of the internet, and fact that we as consumers and sellers have been completely consumed by this digital age, companies such as Google and other search engines have redefined many aspects of our daily lives.

Although within the internet there are many different options for search engines to use when attempting to look for something, Google rankings are of no secret, and it is obvious to most, that Google dominates its market. Google takes up nearly 70 percent of the Internet Search Engine market,and numbers of this magnitude are only proof when claiming who is the leader of a market.

In 2012, over 88 percent of US internet users, starting at age 14 and up, say that they will browse for products online. Approximately 40 percent of these people also say that they will follow up their research of a product through social media by requesting more information from the company before final purchasing decisions are made. Also, nearly half of mobile users say that that also look up for these same products using their mobile device; This is why search engine optimization is of great importance to a companies success.

Google rankings show the importance of search engine optimization, whether it be seo blogs, seo news, or other seo tools, seo marketing as a whole is key for any business! Internet marketing begins with search engine optimization, because this is a tool for gaining new customers. People can search anything that they are looking for on the internet and the keywords searched in the search engine will find you what you are looking for, and the better a company is at optimizing the search at hand, the better chance they will have at getting seen.

This is why Google rankings remain so high, because many people believe it to be the easiest and most reliable search engine. But having said this, there are still many options for search engine optimization regardless of search engine rankings and any use of this online marketing tool will be a great advantage for a company. Almost 60 percent of B2B marketers say that SEO has the largest influence on their lead generation, so why not take a shot at something so promising?

The internet is not going anywhere anytime soon, and search engine optimization is only on the rise, so as a business owner of any kind, you cannot let yourself fall behind. If planning on remaining successful in the future, it is important to want your business to be easily found on the internet…

After all, we live in an internet age.