Over half of consumers will start their research of a product or a service by using search engines to find more information so that they can make an informed decision. This is much higher than the 24 percent who will visit the website of a company for information, or the 18 percent who will ask questions on social media sites. SEO marketing may be the most effective way to reach potential consumers who may be interested in the products or services that you have to offer. By using the right online marketing strategies and campaigns, it may be possible to reach thousands of new visitors every day who may be interested in buying whatever it is that your company has to offer. You can combine your SEO marketing with other tactics, like social media, to get added benefits as well.

Google gets as much as 70 percent of the searches performed on the internet on any given day, which is why many businesses choose to focus their marketing efforts toward the site and its users. Google rankings can translate into a great deal of traffic for a website, and more lead generation. This, paired with the fact that SEO marketing costs 61 percent less than outbound leads and marketing such as cold calling, makes this form of marketing highly profitable to companies. If you want to get the right amount of traffic and attention for a brand, product, or service, then search engine rankings may be where you want to turn your focus. 70 percent to 80 percent of users of a search engine will ignore sponsored results, and will instead go toward “organic” results which are related to what they were searching for. With SEO marketing you may be able to catch the attention of users that may be slipping by advertisements, banners, and sponsored links entirely. Your search engine ranking will have an impact on how easy it will be to reach those users.

It is important to be able to pay attention to users at all levels too, which is why you can tailor SEO marketing to target mobile internet users as well. Mobile internet users, which are those who primarily use smartphones and tablets, is expected to rise to a higher percentage of traffic than desktops within the year. With the right SEO reporting and SEO marketing it will be far easier to reach this base of potential customers with your brand.