Online marketing has, in the past few years, become the most important form of marketing. One reason why online marketing is so important is because companies have a lot higher capability to shape the nature of the message in ways that they might otherwise not be able to do. Ever since 1998, Google has been putting out its Google doodles, the first of which depicted the Burning Man which suggested that the co founders were attending that event in Nevada.

The influence that Google has, rising from a small graduate project that used LEGO bricks to store its drives to the company that gets 60 to 70 percent of all internet searches, has been astounding. That being said, when people want to look into the right SEO tools or the right SEO reporting methods for building their message and their influence, Google is not necessarily the best one to talk to.

This might sound counterintuitive, but it is not as counterintuitive as people think. There are not too many people who even both visiting the sponsored sites on Google. In fact, 80 percent of people ignore those sites entirely. Nonetheless, people still want to use the internet to shop and somewhere around 70 million people shop online using a cellphone or a computer tablet.

Surprising as it might sound, somewhere around 57 percent of marketers believe that SEO has played a significant role when it came to generating leads for them. And it is for this reason that SEO news and SEO reporting has become more influential than ever in the generation of leads. Does this mean that marketing as we know it is about the change for ever? No, it means that marketing already has changed. And it is for this reason that it is up to the initiative of small business to adapt. Often, they can do no other.