Terminology like “The Information Superhighway” and “The World Wide Web” conjure images of a massive complex of global interconnection that is uniting our planet in unprecedented and innovative ways. But don’t forget, the Internet can also help you buy shoes around the corner.

The best SEO resellers know that a strong local presence on the Internet is every bit as important to a business as a strong global presence. That’s why they provide their clients with high-quality, local based optimization to let people down the street know they’re there. As online and “virtual” as our world has become, many people still prefer to inspect an item firsthand before buying it, and the best local SEO resellers cab help them find where they can do just that.

And even though outsourcing service jobs to other countries has become a not-uncommon practice in the age of telecommunication, the principle of local goods-based commerce still apply. If someone can get the same high-quality service through a nearby SEO firm or a nearby SEO reseller, they will be more inclined to hire them. Having that hometown connection and the ability to physically walk into their office with questions or updates is a valuable part of business relationships.

The best local SEO resellers have become distribution hubs, of a sort, for their SEO providers, who in turn provide the resellers with the best white label SEO and the best private label SEO to serve their clients’ needs, no matter where the provider is based. The resellers are willing to stand apart from the “local” trend in order to provide their clients with in-town resources for their SEO needs. The clients, in turn, get to deal with a local reseller to promote their local business and reach a wider base of local customers.

Connecting people is what the Internet is all about. SEO is about connecting searchers with what they’re searching for. SEO reselling is about connecting resellers with professional, effective optimization that they can then provide to their clients. And local SEO is about using every part of that wide and complicated chain to reach customers just down the street.